The Story Behind Born Yoga

In the heart of Europe, a dynamic duo embarked on a journey that would redefine activewear as we know it. Meet Arianne Puig and Álvaro Roca, the masterminds behind Born Living Yoga, a brand that seamlessly blends sustainability, style, and purpose. Their story is not just about fashion; it's a tale of passion, dedication, and familial unity.

Born from Arianne's lifelong love affair with yoga, the brand emerged from a simple yet profound question: why settle for activewear that doesn't align with the values of comfort, functionality, and beauty? With over three decades of experience in the textile industry, Arianne envisioned a brand that would revolutionize the way people perceive and experience sportswear.

But every dream requires a leap of faith. For Arianne, leaving behind the security of a stable job was daunting. Yet, a transformative trip to Miami illuminated the path forward. Surrounded by a culture where activewear seamlessly transitioned from the gym to the streets, Arianne saw an opportunity to merge her passion with a burgeoning market demand.

Enter Álvaro Roca, the visionary force behind Born Living Yoga's digital evolution. With a background in business administration and a keen eye for innovation, Álvaro brought a fresh perspective to the family enterprise. Together with Arianne, they embarked on a journey to disrupt the industry norms and embrace the digital realm as their playground.

But Born Living Yoga isn't just a brand; it's a family affair. With Arianne at the helm of product design, Álvaro leading the charge as CEO, and the unwavering support of their loved ones, Born Living Yoga quickly outgrew its humble beginnings in the family garage. From five offices to five warehouses, their growth trajectory has been nothing short of extraordinary.

What sets Born Living Yoga apart isn't just their vibrant designs or innovative approach; it's their unwavering commitment to sustainability. By utilizing cutting-edge technology and prioritizing circularity, they've set a new standard for eco-conscious activewear. With half of their collection crafted seamlessly to minimize waste, Born Living Yoga is paving the way for a more sustainable future, one colorful yoga pose at a time.

So, if you're ready to embrace a lifestyle where sustainability meets style, look no further than Born Living Yoga. Join the movement, hop on the Born wave, and discover a world where passion, purpose, and fashion collide in perfect harmony. After all, life is too short for dull activewear. Choose Born Living Yoga and let your true colors shine.